Eric Motil

Digital Reciepts & Gratuity

Eric Motil

Digital Reciepts & Gratuity

Eric Motil

Digital Reciepts & Gratuity

Disney Cruise Line App

Designer

2020

2022

Disney Cruise Line App

Designer

2020

2022

Disney Cruise Line App

Designer

2020

2022

Tasked to digitize physical receipts for all spa & bar transactions on-board Disney Cruise Line ships while leveraging existing service connections & design patterns with minimal changes to crew procedures.

Tasked to digitize physical receipts for all spa & bar transactions on-board Disney Cruise Line ships while leveraging existing service connections & design patterns with minimal changes to crew procedures.

Tasked to digitize physical receipts for all spa & bar transactions on-board Disney Cruise Line ships while leveraging existing service connections & design patterns with minimal changes to crew procedures.

Quick Start

Utilized existing design components & patterns to create recent transaction entry points for guests.

Quick Start

Utilized existing design components & patterns to create recent transaction entry points for guests.

Quick Start

Utilized existing design components & patterns to create recent transaction entry points for guests.

Initial Flow

Designed simple and intuitive tipping flow for guests that feels familiar & consistent with Disney Cruise Line's design language.

Initial Flow

Designed simple and intuitive tipping flow for guests that feels familiar & consistent with Disney Cruise Line's design language.

Initial Flow

Designed simple and intuitive tipping flow for guests that feels familiar & consistent with Disney Cruise Line's design language.

Initial Flow Feedback

Guests interacted with digital receipts without issues but did not add additional gratuity as often as they did with the physical receipt system.

Results

7% increase in viewing receipts leading to an 8% increase in completion of tipping flow although this increased tipping of “None” by 10%

31%

31%

31%

-

-

-

Viewed an open receipt

82%

82%

82%

-

-

-

Completed tipping flow

40%

40%

40%

-

-

-

Tipped "None"